Crippling Newspapers?

Category : My First Job

Alan Mutter, a Media-technology consultant, wrote about MyFirstPaycheck | Jobs for Teens in his recent white paper about the newspaper industry. He used MyFirstPaycheck | Jobs for Teens as an example of how the help wanted market is developing to meet niches. This is not good for newspapers, but very good for us.

I’d like to point out that I’m a huge newspaper person, and am not celebrating the end of newspapers. Rather, I am highlighting this white paper (and our mention in it) to illustrate the little things that newspapers could be doing now to change their fortunes.

If there are any newspapermen who are interested in chatting about Alan’s paper, or teen viewers, shoot me an email.

I’m looking at you Brian Tierney.

Alan wrote, “MyFirstPaycheck.Com not only helps teens find their first jobs but also shows them how to write a resume and tells them what to expect in an interview. If you are retiring from the Navy, you can post your skills and career goals at NavyLeague.Org, where employers will seek you out. ” Alan writes, in an industry that Peter Zollman, the founder of the Classified Intelligence consulting group, conservatively estimated sold some $3.5 billion in recruitment ads in 2007 by the conservative estimate by such online entities as Monster, Hot Jobs, Dice, Ladders, 6FigureJobs, Craigs List (which charges a modest fee for help-wanted ads in the largest metro markets) and scores of tiny sites like GasWork.Com, which specializes in positions for anesthesiologists.

Alan adds that Gordon Borrell, who heads a research firm bearing his name, believes the total online expenditure for recruitment last year was a much larger $6.7 billion. His estimate includes not only money spent on sites ranging from Monster to Gas Work but also the funds that corporations spend on the recruitment environments they build on their own websites.

Alan D. Mutter is the former CEO of three Silicon Valley companies involved in online media technology and broadband media delivery; the former COO of a national cable television company with more than $200 million in annual sales, and a former editor who led the newsrooms of the Chicago Sun-Times and San Francisco Chronicle during periods of record-high circulation at both newspapers.

He has consulted on media, technology and mobile strategies for Texas Pacific Group, the Sun-Times Media Group, the Fox Television Network Affiliate Board, BASF and Kyocera. He devotes significant time to investing in and advising private companies delivering Media 3.0 content and advertising solutions. He has lectured at Northwestern and Arizona State Universities and publishes a widely quoted online commentary on the technological developments challenging the traditional media. His blog, “Reflections of a Newsosaur,” is at

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